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Archive for January, 2006

Free or Paid Web Hosting?

Tuesday, January 31st, 2006

Free web hosting:
(+) It’s for free. You don’t need to pay for domain name.


(-) Your URL will be something like username.freehost.com or freehost.com/username. As I noticed above, the advantage is that you don’t need to pay for domain. But note that if you move your website to another provider in the future you can loose some or all your traffic (there are some solutions how to solve this problem but it is not the point of this article).
(-) Your provider will probably include ads to your pages - usually 1 or 2 banners, sometimes popup windows. If you plan to use banner exchange on your site read carefully their Terms and conditions. Some free hosts doesn’t allow it.
(-) Free hosts usually allow lower bandwidth then paid hosts and a lot of them don’t offer futures like PHP and MySQL.
(-) A lot of free hosts change their Terms and conditions during some time. If your free host offers hosting wihtout ads now, don’t be surprised when banner or popup appears on your site in the future.
(-) Sometimes happens that free hosts cancel their free service and longer offer paid hosting only. In this case you have only 2 choises - pay them or loose your website.

Paid web hosting:
(+) You can host your own domain. If you decide to change the web hosting provider in the future, you easily transfer the domain to the new provider and don’t loose your traffic.
(+) Most paid hosts offer 24/7 support via email or live chat and some of them provide toll-free phone support.
(+) You can expect better uptime then on free host. Some paid hosts offer uptime guarantee.
(+) Paid hosts usually offer enough disk space and bandwidth. Futures like PHP and MySQL are standard. Even if you are not programmer you can download plenty of free PHP scripts from internet.
(-) Paid hosting cost money :o )

Before you make the decision if choose free or paid host you should answer this question: How big ambitions do I have with my website? If you are starting small personal page for your friends consist of a few *.html files then free host will be sufficient. In case you plan to run serious business website, need PHP, database and don’t want ads on the site I recommend to look for quality paid host.

Free Traffic – 3 More Zero-Cost Ways to get Visitors to a Site Almost Overnight

Monday, January 30th, 2006

You have to laugh when you hear about the elaborate schemes people cook up in order to get three or four clicks through to their site, when there are plenty of legitimate ways to get attention for your web site – from dozens to hundreds of interested prospects. It’s one thing to think creatively – it’s another to try and buck the system for a few hits from people who won’t subscribe, return or buy.

Speaking of creative thinking, one of the ways you can get above-board, quick and free traffic is from using link services. Without even a hint of abuse, you can use these services to bring visitors to you – in minutes sometimes.

The first two services that you and I can use without stepping on any toes are the two link services at http://Furl.net and http://del.icio.us .

Also called “social bookmarks managers”, these sites allow you to start up a free account where you can start a link collection which can be sorted by theme. Using a system that makes use of categories – at del.icio.us they’re called a “tag” – there are times when it is quite acceptable to include your own site. Both make use of RSS to allow you to keep track of either your list or someone else’s – you can even subscribe to any public collection.

So where does the traffic come in? Sign up with either of these services, and start collecting links on the same topic as your site, sprinkling in your own links.

Notice I said “sprinkling in”.

Treat this as you would a blog – you don’t want post your sales page. You’ll just get put on public link lists that collect spam entries – bad publicity may be great in Hollywood, but online it’s an income killer. So again, do Not gratuitously begin to link to your entire site and think you’re helping yourself.

What typically happens is one of three things.

1-Your link will be displayed on sites that share these tag lists with the world,
2-Your site will be visited by someone who is interested in the tag you’ve chosen, or,
3-Your link library will be so diverse, varied and helpful that other users will subscribe to your tag to find new links to add.

I find it a good practice to use your real name or your site name as your login because it shows up as part of your link collection’s name. You can also use your own name or very targeted keywords to create custom tags.

As you’re adding the links to your collection, be sure to add a topic or tag to target your desired type of visitor. As an added bonus, if you use FeedBurner.com to study your feed statistics or to reduce your bandwidth load, you can integrate these link collections into your own feed as well.

So should you use Furl or del.icio.us for this? If you are going to be making personal use of this link collection, want the 5GB archive space and a place to save an archive snap shot of a web page, Furl is for you. Want to keep it simple? Stick with del.icio.us.

You can also use the Bloglines clip service, with or without Feedburner, to achieve similar ends – if you’re more focused towards blogs than RSS, you’ll probably have more success here. The Bloglines clip service is more geared towards the verbose user, as it is set up much like a blog.

The third tool you can use to draw traffic is at a site that blatantly asks you to use it, and they’ve created it solely for that purpose – to connect certain kinds of web readers and publishers.

The catch? Unlike the other three services, this really can only be used by bloggers – you’ll have to verify that you own the blog in question just to participate.

Good news if you blog though, or plan to - the web resource in question is run by one of the most important sites a successful blogger needs to be visible in.

In mid-January 2005, Technorati.com took the idea of tags to a global level.

Now if you’re writing about travel, you can appear on their travel tag page automatically. You can bet that your post will cross the paths of blog enthusiasts who are specifically interested in travel. This works on any claimed blog in the blogosphere, on every platform. And it’s so easy to do.

If you have the category capability built-into your blog software, you need only claim your web log and ping Technorati with updates using your blog software, if it’s set up to auto-ping, or their form : http://www.technorati.com/ping.html . How easy is that?

If you use Blogger or some other system that doesn’t include categories, never fear. You can come to the party.

From now on, when you post links to your blog, you’ll want to include the special tag code. It works with any link, or you can link to Technorati – see an example of it on their site:http://www.technorati.com/help/tags.html .

With a little time and patience, Bloggers especially can use any of these methods to bring free targeted traffic to their doorsteps. Bottom line : don’t be tempted to cheat at traffic generation - there are so many ways to get better results honorably.

Front-end Web Developer Metamorphosis

Sunday, January 29th, 2006

Web design is not the be-all end-all in developing a site. This is the very reason why metamorphosis has led to the recent discovery of frond-end developers.

Front-end web developers are what are formerly known as web designers only that they come now with a click. What is the click on its name all about? Well, added duties as well as expectations are imposed upon them so as to make them an extraordinary web artist.

Front-end web developers make sure that crucial in the site is displayed on the browser. Another is to create a catchy and navigable design that contains useful data.

Being a front-end web developer is not as easy as it sounds. Though, skill about complex programming is not necessary. All they need to do is to hack together some codes and link pages. Nonetheless, there is the element of uncertainty hanging above their head. There are also great ways that the web developer can be broken down by the users and customers. If the site did not work with the specifications of the customers, he also gets the blame.

In order to keep the design safe, it is crucial that every designer follow the standards set by the World Wide Web Consortium (W3C). The drawback though is that the browser industry does not tell the truth whether it follows the standard or not. This results to a number of web site development services failures.

When you are interested into web development, you can go extra mile by being flexible and knowledgeable. You have to know the exact needs of the site, design and the visitors.

A front-end web developer is a web artist with codes and responsibilities. It needs constant improvement and a wide-latitude of imagination and skill. The site has to look good and is accessible and reliable.

The web developer’s failures can bind the site and clients and the viewers. Thus, as early as possible he must be skilled in code and content which can be published with outstanding accessibility to everyone. Be sure to test them ahead before using.

Fuel For Your Business Success

Saturday, January 28th, 2006

What does your business mean to you? Please choose an honest answer.
-Making a living.
-Freedom from job
-Realization of your dreams.
-All of the above

I hope you chose the right option.

Everyday million of people get up and think ‘Oh no! I have to go to office again.’ It is something they dread. Whether they realize this or not is a different issue. Have you noticed how excited people are over their weekends as they will be off the work and can enjoy.

That reflects they do not enjoy what they do. But they continue with that. Yes, they have sufficient reasons- mortgage, seniority, children and security to name a few. There is another good reason worth mentioning – lack of willingness and lack of initiative to start their own venture.

A lot of people dream about working for themselves. Dreaming is easy. It costs nothing.

But that is end for many. Moving beyond that involves risk. Their security is too precious.

Nevertheless with advent of internet, home business things have been made simpler and easier.

You do not need to leave your present job and still can start a home business that you can manage in your part time. Initial struggle period is buffered by your job. You can manage your investment capital better and there is job to fall back upon.

Things could not be simpler. Nice paradigm. A surge in home businessmen and businesswomen proves this.

But then people still fail in their ventures. There could not be better time. There could not be a better platform. But people still do not capitalize the opportunity to its full extent. What could be the reason?

No. Please do not say that internet saturation has occurred. The net is not to be blamed. Internet is wonderful medium of communication. It has made millions pursue and achieve their dreams. It is not saturated. Not yet and not for a long time in near future.
On the contrary it expands day by day.

It may appear a bit complex owing to its virtual entity but it is not saturated.

But internet is only a medium. It does not run business for you. It makes it automated and easier once you understand what is what. Still the person who does the business is responsible for outcome.

So what sets a successful businessman apart from an unsuccessful one hypothesizing that both have equal knowledge?

Motivation!

Zeal!

Passion!

I know an entrepreneur who would get up early and work till his eyes would droop with sleep again, socialized minimally and never cared about what he ate.

‘Why don’t you ever take a break and enjoy sometimes?’ Many including me asked.

‘I enjoy my work. Why should I take a break?’ He would always respond.

That man is millionaire now. Still works like crazy.

Though that state is an extreme for most of us but that does leave a lesson. To be a success one needs to work with passion.

When you bring passion to your business (Of course for that you need to like what you do). it reflects everywhere. It reflects in your website. It reflects in your sales letter, you promotions. You come across a genuine person. Your words start delivering the better message. Your results start improving and success prepones its appointment with you.

There could not be better key to success in home business. It is easier to admire a successful person’s working. But when we want the same success, the input has to be of similar nature.

Let me come back to my original question.

What was your response?

Get Better Search Engine Rankings with RSS

Friday, January 27th, 2006

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.

Why Search Engines Love RSS

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.

For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.

But where does RSS figure in all this?

RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.

By using highly targeted RSS feeds, you can enhance your site’s content without having to write a single line on your own.

Itֲ’s like having your own content writer - writing theme-based articles for you - for free!

How can RSS improve my Search Engine Rankings?

There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There are several publishers of RSS feeds that are specific to a particular theme.

Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.

Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.

These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.

3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily.
To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

How does this benefit you as a marketer?

Well, for example, let’s says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.

Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.

This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.

Imagine what an entire month’s advantage could do to your affiliate sales!

Why Javascript Feeds Are Not Effective

Some sites offer javascript code that generates content sourced from RSS feeds for your site.

These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.

What you need is code that parses the RSS feed and renders the feed as html content that’s part of your page.

This is achieved using server side scripting languages like PHP or ASP.

A good free ASP script is available from Kattanweb
http://www.kattanweb.com/webdev/projects/index.asp?ID=7

An equally good PHP script is CARP
http://www.geckotribe.com/rss/carp/

So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

Getting A Solid Internet Marketing Foundation

Thursday, January 26th, 2006

Of all of the chores involved in building your business, marketing is usually the most critical. Poor marketing is also the reason so many businesses fail. You need to learn to properly market your business or hire someone else to do it for you. I’ll give you a few recommended resources to help jumpstart your education in a minute.

A second extremely important skill that goes hand-in-hand with marketing is generating publicity. You can have the greatest product in the world, but if no one knows about it, it may as well not exist. If no one knows about you, then you won’t make any sales!

Let’s look at generating publicity first…

Publicity can take many forms, and they often overlaps what many would define as marketing. For today, I want you to focus on the most effective, and often cheapest, publicity. In fact, this great publicity is often free. What we’re talking about here is publicity generated by getting the media and others talking about you and your business. We’re talking about the publicity typically generated through tools such as press releases and doing media interviews.

Why is the above type of publicity so powerful? It’s so powerful because people believe what others say about you MORE than they believe what you say about yourself. So when you can get magazines, newspapers, television and radio personalities, and even online ezines talking about you, those hearing this buzz believe it more and are therefore more likely to go check you out.

A second reason this type of publicity is so powerful is because you can literally generate millions of dollars in free publicity if you know what you are doing. You may not be able to afford a full-page ad in a major magazine or newspaper. However, let the right person know about your story and that same publication will be all to happy to tell the world about you… and give them your website url and/or your toll-free phone number.

Learning to get media attention is not hard. To make it even easier, I’ve arranged for my friend, Annie Jennings, who runs a top PR agency, to help you a little. Her site is at:
http://www.anniejenningspr.com/teleseminars.htm

I gave you the above url because it is the page where she tells you of upcoming telesemianrs she’s hosting on various promotion and sales-related topics. These teleseminars are all free.

While at Annie’s site, sign up for other goodies she offers including courses in generating press releases, creating a platform, getting on top radio shows, etc. She’ll give you all types of freebies like audiotapes and coffee cups. When I first met her, and she sent me an intro package, it felt like Christmas :-)

So we’ll let Annie turn you into a “media darling.” Then you can focus on learning marketing. This is where most online business people should probably spend 80% of their time - not on all of the busywork that you can get someone else to do. The highest and best use of your time is probably in marketing your business, not making webpage updates, writing or even creating products. You can get freelancers to do this for you very inexpensively at places like Elance.com

Marketing is nothing more than communicating the benefits of your products or services effectively to your ideal customer. It all hinges upon effective communications, and your communications can be greatly improved if you understand how and why we interact the way we do with each other. To get a firm grasp on that topic I recommend that you read the book, “Influence, The Psychology of Persuassion,” by Dr. Robert Cialdini.

You’ll never be the same after you’ve read and digest this book. If you’re like me you’ll find yourself reading it over and over! You can find this book at online bookstores.

Another solid book on marketing is Jay Abraham’s “Mr. X” book. This 376 page book distills several decades of the marketing know-how of Jay Abraham. The full title of the book is “Money-Making Secrets of Marketing Genius Jay Abraham And Other Marketing Wizards - A No-Nonsense Guide To Great Wealth and a Personal Fortune.” This book is so good that you could devote six month just to studying the one book, and you’d understand more about marketing than 95% of your competitors.

This book is marketed by the Abraham Marketing Group, but Internet marketers working with the group run specials from time to time. Just watch your email for one of these specials.

A course that I recommend that isn’t just on marketing but on developing the proper mindset is by Dr. Robert Anthony. It’s called “Know How To Be Rich.” In order to run a really successful business, you need to properly train your mind. Many people actually need to give themselves permission to be successful. Dr. Anthony’s course was a big “A-ha” for me and many of my clients.
You can find it at: http://TheInternetLifestyle.com

You’ll notice that none of the resources just recommended were specifically Internet-marketing-only resources. That’s because internet marketing is just an offshoot of marketing, and most of the principles are the same. Most Internet marketers who are struggling, don’t have a good grasp of the over-riding basic marketing principles. That’s what the above resources will provide.

Two Internet marketing resources I will recommend are a private membership site I’ve set up, and a course on how to generate website traffic. You can find my site at:
http://TheRealSecrets.com The webpage does a great job of explaining why you need to be a member :-)

Without website traffic, your website basically has the same results as a billboard on a highway that no one travels. It produces no results because no one sees it. So you do need to learn how to generate traffic. For that I recommend the very indepth, crash course offered by John Reese’s Traffic Secrets. I’ve personally gone through the 13 CD’s and DVD ROM’s, and 3 manuals - TWICE.

You can check out this course at:
http://TrafficSecretsByJohnReese.com
It’s a little expensive, but well worth it if you USE what he teaches. If you aren’t going to use it, then you should save your money.

If you work your way through the above resources you’ll be well on your way to building a massively successful online business. None of these resources are something you give a quick glance and then the magic happens. They all require effort. Put in the effort now and you’ll have a very solid foundation upon which to build your Internet marketing business. By understand basic marketing, and then how the internet differs, you’ll possess some very powerful, rarely mastered knowledge.

Getting started.

Wednesday, January 25th, 2006

.

You don’t need a website just yet. As long as you are on the web and can send out e-mails you will be O/K.

The first thing to do is to select a few affiliate programs

that have a two tier payment system operating. It is

essential that all of the programs are of a similar theme.

The reason for this will become plain in a minute.

Now I want you to sit down and concentrate. You are going to

write an article for publication in a number of e-zines.

A lot of you will be tempted to give up at this point. ‘DON’T.

It is not as difficult as you may think.

If you have never written an e-zine article before, I suggest

that you sign up for a few e-zines and newsletters (They are

the same thing under different names) and study the articles

in them. Not only will it give you an insight as to how they

are composed, It will also give you inspiration and ideas for

your own articles.

There is nothing wrong with copying an idea. As long as you

don’t copy someone else’s text. Ideas are not copy-write.

The written text is.

The articles that you are going to write should be in the same theme as the affiliate programs that you have joined because at the end of the article you will write a ‘By-line’.

This is just a short paragraph about yourself and what you do. At the end you will place a link to one of your affiliate programs. The e-zines that use your articles will do so for free on the proviso that they publish your By-line with the link to your affiliate program. This is your only reason for writing the article.

If you distribute your article via one or more of the article agencies it can be taken up by dozens of e-zine publishers over a period of time.

People who click on your affiliate link are obviously interested in what you are offering or they would not be reading that particular e-zine in the first place. They are some of the best prospects that you can get.

If your article is published in a minimum of ten e-zines with a total readership of perhaps fifty thousand interested people, it only takes a small percentage to take up your offer for you to be in business.

I have found that writing articles for e-zines and distributing them via article agencies is every bit as good as any Pay Per Click system where it costs you money for every person who clicks on one of your links.

If you are a bit short of cash for your advertising budget, you will find that this is an absolutely no cost way of advertising. Not only that, it is the easiest and the best way of putting your project in front of hundreds of thousands of interested prospects.

I have found that writing articles for e-zines and distributing them via article agencies is every bit as good as any Pay Per Click system where it costs you money for every person who clicks on one of your links.

You can submit your articles to individual e-zine publishers but it is very time consuming and I find that I am lucky to get a favourable response from one in ten publishers that I contact in this way….

Once you have written your first article and had it published, you will find ‘as I did’ that the next one comes easier to write.

Try to write a new article every week. Also find another article agency every day or two and submit to them your existing articles. This way your articles will very soon be published and read world-wide. Every time that you get an article published it is new money in your bank account.

Earlier, I suggested that you sign up with affiliate programs that have a two tier system.

This means that anyone who joins the progrom through one of your links and then signs up someone else, receives their commission and you also get a fee as well. This can increase your earnings in the long term to a considerable degree.

As I said at the start, You can get by without a website.

That does not mean that you could not do better with one.

A website can be the hub for a number of programs. You send your prospects to the website where you have details of all of your projects. Not only that, you can capture the e-mail address of all those who purchase from you with the object of selling to them again at a future date.

Without a website, the best way of collecting e-mail addresses is to have an e-zine to do the collecting for you.

But that is another story.

In the meantime. GIVE IT A GO!!!!

Bob……

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Getting your hands dirty - Applying SEO tactics

Tuesday, January 24th, 2006

In this article I explain why you need to keep focus on those details and how you can do it, especially if you are one of those SEO “consultants.”

In my day job I am one of the “consultants.” With most of my clients I define the long term strategy required to ensure their online success. I’ve taken sites with zero visibility and virtually no pages indexed to having over 4 million indexed pages and more than tripling their search engine referrals in an extremely competitive market space.

I’ve also worked with still other sites in other very competitive industries and been able to bring them the most qualified traffic, increasing their conversions by four fold and more.

And it did it all without once opening a web editor or FTPing a file.

Yet sometimes I miss the old days. The days when I used to build sitemaps and create meta tags. Nowadays most of my clients are database driven sites that have teams of tech’s in foreign countries that implement my recommendations.

And that’s why I keep a few clients that need the hands on experience (That and I have my own sites to play with). I do this because I don’t want to lose my edge – my ability to properly optimize a page.

Because while I can still draw satisfaction when I see a client crack the top 3 on a competitive phrase for the first time, and I can rejoice with them when their sales hit a new all time record, I sometimes wish I could have been more a part of that success then just a voice at the other end of the phone.

But I’ve also learned something else in my time in this industry. That is, you have to have sites you can touch and “get your hands dirty” so that you can more intimately understand what is really affecting the engines.

Let me give you an example.

I recently had a client who sold discount test vouchers for technical exams. It’s a pretty competitive market in that the you are always competing for Microsoft for “MCSE test” and Comp TIA for “A+ exam” but it was rewarding because this client said to me “do what you need to.” And that’s what I did (short of cloaking and other black hat tactics mind you – I kept it all above board).

So I had a bit of a routine. On one month I’d optimize, on the second month I’d do link building and on the third month I’d build/tweak content and re-optimize.

I kept this routine for over a year and in that time I saw his rankings and traffic steadily improve.

But the way I did it wasn’t merely consulting – extolling the virtues of best practices. It was in the doing – the looking at the currently ranking pages to see what they did, and then emulating it if I felt it was appropriate. Trying to find the little loopholes which could make a big difference to my client.

It was a time when I could put on my headphones, turn on my favorite music and tune out the world as I analyzed rankings, counted keywords, tweaked meta tags and bolded specific phrases.

To me this is search marketing. It’s not always the grand long term plans that make the difference, it’s the small changes that can have the most impact sometimes. Should I punctuate my title tag and throw off my character count? Should I use commas in my keywords tags? All these simple little questions that, while I do deal with on a daily basis, I was able to actually work on myself and see the results.

Sometimes I think it is the big consultants who miss out on this stuff.

You see, too often we in the industry have clients to which we say “go and write your content to target both your user and the engines” and generally they ask one of two questions: “How?” Which is relatively easy to answer and “Why?” Which is harder but not impossible.

Now, you can give them the canned response. You know the one I’m talking about – we all use a variation of it: “You write for your user by ensuring the text is compelling enough to encourage them to click. You write for engines by ensuring “x” number of keyword occurrences happen every “y”times within the body text” or something to that effect. It’s a pat answer. It’s a safe answer.

But sometimes you get caught when they ask why?

Now again, there is a pat answer to why, but when the client digs deeper because they aren’t satisfied with your response, you can get stumped.

It is the hands on experience that you need to maintain to help you really answer why. Without it, one day you will get caught by a client who asks why. I’ve seen it happen time and time again when a “consultant” who hasn’t got their hands dirty in quite a few months or years gets asked the most basic of questions, but they can’t answer because their knowledge isn’t up to date.

This is why I have a stable of hands on clients, and also why I have an assortment of my own sites. Because I can test on my sites and if successful I move it to my clients. Then if it’s still successful (which in most cases it is) I make it part of my consulting routine.

It is also because of this hands on routine that I can answer questions like “what is the sandbox.” Because I’ve seen the effects and I’ve experienced what could be considered a “sandbox” (it’s not really a sandbox by the way. You can read my opinion of it here) so I can explain it to my clients.

In fact most of my knowledge is hands on. I can explain why a blog is beneficial because I’ve seen my own blogs take off. I’ve set up search engine friendly discussion forums and designed search engine friendly web sites on my own, so I can properly walk clients through what they need to do.

You see, I’ve earned my SEO education differently than many others in the industry. I’ve learned it through doing, while many merely read through a few search engine forums and proclaim themselves “experts.” Granted, there are those that are more technically inclined than me, and some have more true marketing experience than me, but no too many can combine practical knowledge with a vision of the future to devise an all encompassing search marketing strategy to take them through the next year or two.

Now I know some will be saying “with the state of flux of the engines, you can’t plan a 2 year SEO campaign.” But I have to tell you that you can. I’ve done it. I have clients that we started doing targeted, relevant link building two years ago. Do you know what happened with them and Jagger? They improved.

I’ll agree that most of my campaigns are shorter – 6 months to a year – but I also like to shoot for the moon – plan what will be the next big tactic to employ. In fact, I’m going through such a process right now with some clients. Telling them what they need to plan for in the next 2 years and you know what? Based on what I’ve seen in the previous few years, I don’t think I’m that far off.

And it’s all because I can not only tell you what to do, I can show you. How many SEO consultants can say that?

Glaring Modern Web site Technologies

Monday, January 23rd, 2006

Well, to soothe your brain muscles, lessen the wrinkling of your forehead and the frequency of troubled sleep, here are some web site technologies that you can bank on to effectively promote your business or company to your advantage.

Client Side and Servers Side are the two kinds of technologies used in web sites. Client Side means that the processing of the technology is done in the web browser. Server Side, on the other hand, is done by the web server.

Client Side technologies use HTML, XHTML and CSS in creating fabulous web sites which are similar to most of the sites you are enjoying now.
HTML is short for Hyper Text Markup Language. A series of ‘tags’ is used in designing through HTML. This technology is used by labeling text so that the computer can understand what it means and what it wants. To accentuate a word, say to make the phrase ‘World Wide Web’ bold, the right tag is - mike. The result of which is this - World Wide Web. In order to come up with a whole site, series of apt tags is a requisite.

HTML was created by Tim-Berners-Lee in the year 1990. Lee’s creation was acknowledged by the W3C or the World Wide Web Consortium.
After HTML came XHTML. The latter is short for eXtended Hyper Text Markup Language. Experts in web design services are predicting that XHTML will constitute a big part of the World Wide Web’s future. The project of the W3C called “The Semantic Web” will be using more of XHTML as well as other latest technologies. This will bring about further modern anticipated changes.

CSS is another essential web technology. Cascading Style Sheets or CSS was created by W3C. It is one of the most user-friendly technologies that show what the text is and how it should be displayed in the page. It directs designers on how to control documents and present them visually in different mediums. This is an example of how to use it - font-family:Arial, sans-serif. This is used to make the web browser use Arial font. If Arial is not available, then the default will be sans-serif font.

To have a clearer grasp about web technologies such as HTML, XHTML and CSS, you can subscribe to online tutorials. If not, read some of the articles related to them. Make your web site design services functional and dynamic. Make it happen.

Go online and stop paying more for airport parking than your plane ticket.

Sunday, January 22nd, 2006

There are airport parking “web directories” like
www. http://airportparkingreservations.com/ or APR ; http://www.parkingcompany.com/; or http://parknflynetwork.com/ among many others that offer:

•24/7 reservations for airport parking online.
•Rate comparisons between different parking facilities at different airports. The table is comprehensive and you can then choose a site at a rate that is suitable to you. Tabulated rates indicate that the economy parking charges at airport lots are nearly double that of most other off-airport facilities. One can be an informed and discerning consumer and know where to spend and how to make a saving for services that are no different.
•Comprehensive rates that include taxes and there are no surprises in store for you.
•Displays of current availability of parking at any given lot so that you don’t make the mistake to selecting a lot that is already full.
•Information that enables you to select a parking that is most convenient to you. Gives details like frequency and time-table of shuttle service to and from the lots as well as user ratings.
•Attractive promotions like hotel and parking combos.
•Tips and info on parking lots that have a meet and greet service where for a token payment or as a complimentary service several parking lots offer a service where a person will meet you at the airport terminal, take away your car for parking, and once again meet you with your car when you land saving you many hassles.
•Printable online coupons which just have to be presented at the parking lot.
•Attractive discounts on parking where savings up to 45% and more can sometimes be made.
•Details of add on privileges like free coffee, newspapers, clean comfortable rest rooms, and new marketing promos.

All you need to do is access the web a few hours before departure and you are guaranteed not just parking space but peace of mind and good time management.

The sites feature airport lots, off-airport parking, open as well as covered parking. There are great options like offering to clear ice from the car or cool the interiors before you arrive, car wash or servicing while the car is parked, help with dead batteries, or any other problem you may encounter with the car.

As a part of customer convenience now many travel sites like Expedia and Orbitz have made alliances with parking sites so that their clients can make parking bookings along with flight reservations.

Parking sites have introduced fierce competition among parking lot managements and the result is an ongoing price war to keep their slice of pie or business. And because of this, a wise traveler can save up to $ 100 for five days of parking.



More web directories :

Seo marketing  | Mortgages usa  | software directory  | Global entertainment  | Blogs directory  |
Art directory  | Webmaster tools directory|  | Environment Directory  | Exchange links  
Gifts shop  | All free diretcory  | Financial directory  | Accounting directory  |
Insurance directory  | Global Webcams Directory  | Sports directory  | Soccer directory  |
Best directory  | Law directory  | Online Jewelry  | Diamonds online  |
Traveling online  | Pharmacy directory  | Backgammon online  | Adult directory  |
Astronomy online  | Poker online  | Europe search directory  | Global search engines  |
Diet info  | Dkny bags  | Pharmacies online  | Photo websites  | Sound directory  | Boating directory  |


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